Senior-led strategy, brand & digital consultancy

Sharper brands.
Smarter digital.
Stronger business.

We bring strategy, brand, digital and technology together to make organisations clearer, stronger and easier to engage with.

Built Around Your Challenge

Senior thinking.
Specialist capability.
Everything connected.

RockPaw is deliberately small and senior-led, with trusted specialists brought into projects when their expertise adds value.

  1. 01

    Senior throughout.

    Direct, experienced involvement from the first conversation to final delivery.

  2. 02

    Built around the challenge.

    The right expertise, rather than a fixed agency structure.

  3. 03

    One connected direction.

    Strategy, creative and technology working together.

What We Do

Connected expertise.
One objective.

  • 01

    Strategy, Brand & Design

    Clarity, identity and design across every touchpoint.

  • 02

    Digital Experience & Platforms

    Websites, apps and digital experiences built around people.

  • 03

    E-commerce & Conversion

    Connected journeys from discovery to purchase.

  • 04

    Marketing, Content & Campaigns

    Communication that earns attention and drives action.

  • 05

    Creative Production & Print

    Creative execution from screen to print, event and environment.

  • 06

    Technology & Digital Care

    Integration, automation and long-term digital support.

RockPaw

Why RockPaw

Small by design.
Broad by capability.

RockPaw is led by Craig McQueenie, bringing more than 30 years of experience across brand, digital, marketing and business development. Trusted specialists join projects when deeper technical or creative expertise is required — giving clients senior continuity with much broader capability behind it.

30+ years’ experienceIndependent since 2003UK + Ireland

What Clients Say

Trusted by real clients.

“The new Core Credit Union website represents a fundamental shift in how financial services can be experienced online… From the outset, RockPaw understood that this was never just about creating a new website. It was about reimagining the member experience and bringing our Live Life Better brand promise to life through a digital experience that is modern, distinctive and genuinely memorable.”

Michael Byrne, CEO, Core Credit Union

“RockPaw has created a digital identity for Core Credit Union that truly reflects who we are today. The new brand feels modern and approachable, while still reinforcing the trust and professionalism that's at the heart of everything we do. It's a brand that stands out for the right reasons and gives us a strong platform for the future.”

Rachel Lyons, Senior Marketing Consultant, Core Credit Union

“These designs have successfully driven incremental sales… Craig has been most attentive and professional in his dealings with Hastings Hotels, and we are delighted with the quality of his work.”

Howard Hastings, Group Managing Director, Hastings Group

“I have been continually impressed by the uniquely valuable qualities he brings to any occasion… Craig's strong set of personal and professional values, coupled with his own engaging style make this an easy recommendation for me to make.”

Richard Macmillan, Managing Director, Forbes Lawson

“Craig is a true creative, always has ideas and uses his skills to enhance the design and market the brand. He was of utmost help during our rebranding process helping us move from old to new imagery. I enjoyed working with Craig during our 3 year contract, he is easy to work with and professional in everything he does.”

Siobhan Daly, Marketing Communications Manager, CITB NI

“Craig is the ultimate professional. Always focused on the job and ensuring he delivers good value for money. He is creative, experienced and a pleasure to work with. He has a high level of integrity and says what he means and means what he says!”

Angila Chada, Executive Director, Springboard

“One of the most talented and genuine professional people you'll ever meet. His ability is amongst the best I have ever seen in 27 years in business. Not only is he extremely helpful, he goes way beyond what is expected from him by his clients.”

Tom Verner, Group Managing Director, Momentum Tax Group

“The engagement with Craig & Ian has far exceeded our expectations as we employed them to deliver a single corporate video but they very quickly became our digital partner and accelerated the building and articulation of the arc-net brand.”

Brendan Crossey, CFO, Arc-net

What can we help you achieve?

Tell us what you’re working on, what you want to achieve, or what needs to work better.